AI Advert · Aformo · 2025 · AI direction & edit
Parfum spot
A 30-second fragrance advert shot entirely with generative video — impossible macro perfume physics, directed and cut like a real spot.
Problem
The launch needed luxury-grade tabletop footage — liquid crowns, slow glass, floating petals — on a budget that ruled out a physical shoot.
Approach
Directed the spot in generated passes: boards first, then shot-by-shot prompting for lensing and light continuity, then a real edit and grade in Resolve so it cuts like footage, not like clips.
Outcome
One hero spot, six cutdowns for social, and a look-book the brand reused for stills — at a fraction of a tabletop day rate.