AI Advert · Northbound · 2024 · AI direction & edit
Launch films
A launch package of twelve short product films — one generative look, four aspect ratios, every platform covered in two weeks.
Problem
Twelve deliverables across web, retail screens and three social platforms — a matrix that usually eats a production calendar whole.
Approach
Locked one look and one product turntable language, generated coverage in every ratio natively instead of cropping, and ran the whole matrix through a single edit-and-grade pipeline.
Outcome
All twelve films delivered in fourteen days, consistent to the frame, with a template the team reruns for every product since.